Branding & Web

I help businesses identify their context and empower their purpose, mission, service, or product. Whether you have a website or logo and it doesn't reflect the quality of your business, or if you are starting a new venture, I can help.

Explore my process and packages below, then reach out to schedule a complimentary discovery call.

  • Branding Essentials

    For new businesses or those who have outgrown their current branding, elevate your business with a professional foundation that positively and provocatively allows you to thrive though good design.

    INQUIRE HERE

  • Custom Websites

    A website is the on-ramp to your business, and I ensure it does your business justice. Get a strategically designed, fully customized website that will make your brand stand out online.

    INQUIRE HERE

  • Micro-sites

    For the minimalist. One scrolling page ensures a professional online presence and a swift call to action. This powerhouse can be completed in 3 weeks. I suggest combing this with with Branding Essentials.

    INQUIRE HERE

1.0 Branding Essentials

Investment: $2200

Timeline: 3-4 weeks

Suggested add-ons: Custom icons, social media graphics, letterhead, business cards, pricing guide, info kit, product packaging

Who it’s for:

New businesses or business owners with a solid brand foundation who are ready to invest in a polished, cohesive presence to match the level of their offerings.

Included:

  • Brand discovery questionnaire

  • Industry research

  • Primary logo design

  • Alternate logo design

  • Custom color palette

  • Suggested fonts

  • Brand style guide

2.0 Custom Websites

Investment: starting at $2900

Timeline: 4-6 weeks

Suggested add-ons: Ecommerce integration (Squarespace or Shopify), professional photography (highly recommended!) or editorial.

 

Who it’s for:

Those who understand the combined power of an aligned brand and a strategic website. The process ensures your foundation is solid and applies a depth of knowledge to a Squarespace website that feeds your growth.

Included:

  • Website planning strategy call + questionnaire

  • Online hub for managing your project

  • Website Copywriting Guide

  • 7 page Squarespace site designed with your audience in mind

  • Mobile-friendly design

  • Third party integration (like Flodesk, your CRM, Acuity, etc.)

  • Squarespace training call and/or videos

  • Two weeks post-launch support

3.0 Micro-sites

Investment: $1200

Timeline: 3-4 weeks

Suggested add-ons: Digital info kit/1 page download

 

Who it’s for:

Businesses who need a quick and professional online presence or established businesses who need a secondary one page website to add to their current site.

Included:

  • Website planning strategy call + questionnaire

  • 1 page Squarespace site designed with your audience in mind

  • Mobile-friendly design

  • Squarespace training call and/or videos

  • Two weeks post-launch support

My top suggestions for key branded pieces:

 

Service providers:

  1. Pricing guide - adds ease to your sales process, communicates your value, connects you with ideal clients and weeds out people who aren't a good fit.

  2. Welcome guide - recaps important contract details, sets communication standards and a professional tone to the project.

  3. Custom art card - a simple way to end a project or celebrate an occasion is with a thoughtful hand-written note on a one-of-a-kind greeting card.

  4. Diagrams and infographics - on the web or in a printed piece, provide information that is clearly explained visually.

Product-based businesses:

  1. Info card - have a photo of you (an environmental portrait of you in your creative space) with information about you, your business, and why they should follow along.

  2. Sticker - for packaging or tuck an extra one in as a freebie to your client.

  3. Packaging - A custom polymailer, a stamp to put on a mailing envelope, or a custom box, as well as tissue or wrapping paper with your brand pattern pulls everything together.

  4. Signage - Whether you’re on a trade show/market circuit or need brick and mortar signage, it all contributes to your overall brand impression.

Subsidized Projects

Do you have a project that you just can’t wait to get off the ground but simply don’t have the budget for it? Twice a year I take on a subsidized project.

One of the most rewarding components of my work is providing high-level design to passionate, independent entrepreneurs on a budget. Every client I take on teaches me something new - this is what inspires and excites me. I don’t want to miss out on a meaningful project due to financial status, so if you know of someone who deserves a break and could benefit from my expertise, please apply on their behalf. ~ Beth