Working with the marketing team and web developer, I provided creative and UX direction in addition to design templates.

As Carmanah became more singularly focused on the traffic industry, their corporate identity shifted to be compiled into a single brand. 

The purpose of this project was to migrate the traffic business assets into the original website and integrate the new Carmanah brand design to complete a cohesive look. Included in the improvements were a new news/blog module and an integrated product selector and configurator design.

Objectivity can be a challenge when you work with your product or service day in and day out. An outside perspective of how your business functions along with how your ideal user experiences your marketing can remove barriers.