Last night’s Oscar-Winning Animated Short Film, Logorama, proves just how permeating modern advertising is. The 16-minute film was comprised solely of well known logos and characters from over 2,500 large corporations.
Nicolas Schmerkin, the film’s producer, says “The brain can register 14 logos in less than one second. Making the logos characters with sets and props is about what we’re living. I’m not talking about what the logos represent. They’re used for what they are.” It took longer than Avatar to produce.
I was a terrible movie watcher this year, seeing only 2 out of all the nominees. Both were documentaries that I watched in flight. The Cove, won for documentary feature and follows an impressive team of activists, filmmakers and freedivers (a woman from Vancouver) as they embark on a covert mission to penetrate a remote and hidden cove in Taiji, Japan, shining a light on a dark and deadly secret. Utilizing state-of-the-art techniques, including hidden microphones and cameras in fake rocks, the team uncovers how this small seaside village serves as a horrifying microcosm of massive ecological crimes happening worldwide.
Everyone should see Food Inc. It’s a reality check and a reminder to re-connect with where your food is coming from, how it is processed and how to support a positive food economy. It’s worth watching just to hear what farmer Joel Salatin has to say. He’ll make you want to ditch your skinny jeans for a pair of overalls and get your hands on a family of pigs and chickens.
My pick for best dressed:
from www.moviephone.com
